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LIC Jeevan Lakshya vs LIC New Jeevan Anand

Side-by-side: category, term flexibility, default-scenario numbers, and our editorial verdict on who each plan suits.

Comparison table

LIC Jeevan Lakshya · 733 LIC New Jeevan Anand · 715
Category Endowment Endowment
Positioning Endowment with annual income to family on early death. Endowment + whole-life cover — SA continues after maturity.
Editorial rating 3.5 / 5 3.5 / 5
Policy term options 13 / 15 / 20 / 25 yrs 20 / 25 / 35 yrs
PPT options 10 / 12 / 17 / 22 yrs 20 / 25 / 35 yrs
Bonus rate (₹/1000 SA/yr) ₹49 ₹45
Default annual premium ₹29,500 ₹24,500
Default maturity value ₹10,70,000 ₹11,52,500
Implicit XIRR 6.1% 4.6%
Last updated
Official source licindia.in licindia.in

Default-scenario numbers assume a 30-year-old buying ₹5 lakh sum assured at the latest declared bonus rate. Use each plan's calculator to model your own inputs.

Our Take, Side by Side

LIC Jeevan Lakshya

LIC New Jeevan Lakshya (Plan 733) is a limited-pay endowment built around an income-replacement death benefit: if the life assured dies during the term, the nominee receives 10% of the basic sum assured as annual income every year until the original maturity date, and then the full 110% of BSA plus bonuses at maturity. The premium-paying term is three years shorter than the policy term (e.g., 20-year term, 17-year PPT). For a 30-year-old buying ₹5 lakh BSA for 20 years, the XIRR at current SRB of ₹49/₹1,000 SA/yr (maturity-age band ≤55) and FAB ≈ ₹60/₹1,000 SA at 20 yrs (Plan 733 has its own smaller FAB ladder) is approximately 5–6%. The income-stream death benefit is the plan's defining differentiator.

LIC New Jeevan Anand

LIC New Jeevan Anand (Plan 715) is a participating endowment with a signature twist: once the policy matures you receive the full sum assured plus bonuses, but the basic life cover of the sum assured continues free of cost until the life assured turns 100. For a 30-year-old buying ₹5 lakh sum assured for 25 years, the XIRR at current SRB of ₹45/₹1,000 SA/yr and FAB ≈ ₹180/₹1,000 SA (Plan 715 has its own smaller FAB ladder, NOT the standard endowment ₹450) works out to roughly 5–6%. The post-maturity cover — a term policy worth the BSA running for decades at zero additional premium — is a genuine differentiator that is hard to price separately.

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